History of Samsung
In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoi (삼성상회), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced noodles itself. The company prospered and Lee moved its head
01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
(중략)
03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
Authority Ranking
Vertical/high-power distance collectivism
Asia, Africa, Latin America
Psychological relationship between the leader and all others
Power and prestige
Powerful leaders accepted without question
Becomes exaggerated
Required to take care of group members
(중략)
Hutang budi
The person given the gift cannot refuse it, as this would involve a loss of face
At t
Lee Myung-generation growth engine industries and value-added business is one of the Global Healthcare Industry (Medical Tourism Business / Business to attract foreign patients) were selected, revised May 1, 2009 with the implementation of medical law medical tourism (foreign patients attract business) were actively support. Park Geun-hye calligraphy since the government came to the medical touri
Lee Thorndike (1874~1949)
1. 손다이크의 주요 이론적 개념
1) 연결주의(connectionism)
손다이크는 감각적 인상과 행위를 하고자하는 충동간의 연합을 매듭 또는 연결이라고 불렀다. 이것은 감각적 사상과 행동을 연결하고자 하는 첫 번째 공식적인 시도이자 최초의 현대적 학습이론이다. 그는 Darwin의 영향
1. Family Case
Multicultural family cases are seemed various as its name is multi. Moreover, its problems are too different and various. We were trying to find one of cases but it is hard to find it which is really fit to our concept. Therefore, we are going to make one case based on real some cases. The basic concept of case is that multicultural family children rearing and education problem in
Recently in Korean society the world 'Multicultural' is largely issued. As a huge wave of globalization greatly affected the marriages of Korea society, the Multicultural families have shown a trend of continued growth. Though the marriages of the South Asian like Vietnam brides and Korean rural bachelors are majority, the number of the international marriages between Korean women and foreign men
Ⅰ. Why We Choose NHN's Organizational Culture.
We studied NHN's organizational culture. NAVER is a representative and popular portal site of Korea. And Hangame also is big site for on-line game. Along with ‘Daum’ and ‘Nate’, NAVER has been ranked on top 3 portal sites in Korea. But what makes NHN unique and special is its organizational culture. It is often called as ‘Google of Kore
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay